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Press & Media >USPS Smart Business
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To run a thriving book exchange program, Mitchell Silverman relies on the ease and efficiency of the United States Postal Service.®
Silverman’s new online service helps people exchange books they’ve already read for books they’d like to read. With his partner, Boaz Salik, he opened Bookins, based in New York, in 2005.
“People join the Web site and make a list of books they’d like to give and a list of books they’d like to receive,” he explains. Bookins randomly matches a customer with the books he or she wants and with someone who wants his or her books.
“Customers always get back a book of equal value,” stresses Silverman. “The service is a convenient and hassle-free way of exchanging an old book that has been read and is just lying on the shelf.”
The fledgling service that gives new value to used publications faced an old-fashioned small business problem. They needed an efficient and easy way to ship the books from one customer to another — without their customers leaving their Web site.
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With the help of the USPS Web Tools, the company’s shipping challenge was solved. All a customer has to do is log on to the Bookins Web site.
“Our automated system is linked to the U. S. Postal Service® computers via USPS Web Tools,” explains Silverman. “This gives our customers the convenience of printing and tracking postage directly from our Web site. It also alerts both us and our customers when a book is about to be shipped and when it has been delivered.”
Once the book is turned over to the U.S. Postal Service, Silverman and his customers’ work and worries are over.
Already serving thousands of members, Bookins is growing at a rate of 25 to 33 percent a month.
The business depends on the U.S. Postal Service, and Silverman has not been disappointed. “We’re growing very quickly,” he says. “It’s something that really is taking off. We rely on the U.S. Postal Service’s system to work correctly, and it does.” |
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